Process
A clear route from first conversation to long-term care.
The method adapts to web, media and growth projects, while keeping decisions, deliverables, feedback and responsibilities visible.
Start with discovery- 01
Discovery
Understand the business problem.
We review audiences, objectives, current performance, operational needs, constraints, available evidence and the decision the work must influence.
Typical deliverables
Discovery notes, goals, key audiences, risks, assumptions and an initial definition of success.
Client input
Access to relevant people, existing assets, platforms, data and honest context.
- 02
Planning & strategy
Turn the brief into a workable system.
Scope, sitemap or shot plan, content requirements, platform decisions, schedule, responsibilities and approval stages are agreed.
Typical deliverables
Project plan, structure, technical approach, content matrix and confirmed proposal.
Client input
Timely confirmation of scope, priorities and any legal or factual claims.
- 03
Design
Create the direction before expanding it.
Key layouts, visual systems, prototypes, treatments or production references establish a shared direction.
Typical deliverables
Responsive design direction, reusable components, shot references or campaign system.
Client input
Consolidated feedback from agreed decision-makers.
- 04
Development or production
Build and capture with the final use in mind.
Websites are developed against the approved system; media is produced against the agreed brief and deliverable list.
Typical deliverables
Working staging build, edited selections, initial cuts or integrated campaign assets.
Client input
Content, access, products, locations, people and approvals supplied to schedule.
- 05
Review & testing
Resolve detail before release.
Feedback rounds are completed, then functionality, devices, accessibility, links, forms, metadata and delivery formats are checked.
Typical deliverables
QA record, final review link, approved master assets and launch checklist.
Client input
Final factual review and sign-off from the authorised contact.
- 06
Launch
Deploy in a controlled window.
Backups, redirects, tracking, indexation, cache, forms and production configuration are checked as part of release.
Typical deliverables
Live website or delivered media package, access handover and launch record.
Client input
Availability for final approval and any third-party account access agreed in advance.
- 07
Hosting & growth
Keep the work useful.
Care plans, technical maintenance, analytics, SEO and content can continue within a defined ongoing scope.
Typical deliverables
Maintenance record, reporting, prioritised improvements and scheduled reviews.
Client input
Business updates, feedback from real customers and access to relevant performance information.
Feedback
Clear rounds protect the schedule.
Feedback is gathered from the agreed decision-makers, consolidated into one response and tied to the approved brief. Changes outside scope are explained and estimated before work continues.
Ready for step one?